Analysis Examples

Examples of Retail/Channel Analysis from GfK

What?

How has the market developed?
How have the different models developed?
Did the new product generation succeed ?

Who?

Who is the market leader?
What is my position in the market?

Where?

How successful was my brand in the different channels?
How many models of my brand are stocked, on average, in each outlet?
How many times has an article been sold per outlet?

When?

Is there a seasonal difference?

Price?

In which range of prices are the competitors active?

If you'd like more information about GfK's Retail/Channel Tracking data, please contact us on +61 (0)2 9900 2888. Alternatively, click here to talk with a specific member of the GfK team.