Retail/Channel Tracking Methodology
1. Electronic data exchange
Electronic data delivery is growing in importance as systems in the retail trade become more advanced. This is especially important in the large retail groups, where there are large quantities of sales records.
2. Manual data collection
Despite the growing importance of electronic data exchange, it is still necessary to undertake manual audits of stores where electronic data is not available. This audit is carried out by GfK trained auditors.
What is a Panel?
Key
measurements
Analysis
examples
If you'd like more information about GfK's Retail/Channel Tracking data, please contact us on +61 (0)2 9900 2888. Alternatively, click here to talk with a specific member of the GfK team.
