Methodology
The reporting capabilities of GfK include, but are not limited to:
Sales units
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Sales in units | |
| Sales volumes of the brand, the model (SKU) or the product segments, measured in units | ||
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Share based on unit sales | |
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Share of a selected feature, segment, brand or model, based on sales units |
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Market share, based on sales units | |
| Share of a single brand or product segment, based on sales units | ||
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Average unit sales per shop | |
| Average sales per shop of a single product from one brand | ||
Sales value
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Sales based on value | |
| Value of sales of the article or brand in local currency | ||
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Share of sales in local currency in % | |
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Share of selected feature or segment sales in local currency of a single brand or model |
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Market share of sales in local currency in % | |
| Share of total sales of a single brand or product segment | ||
Price
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Average price | |
| The average retail selling price, including GST | ||
Distribution
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Numerical sales distribution | |
| The percentage of outlets in the product category's universe that have sold at least one model of a particular brand in that reporting period | ||
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Weighted sales distribution of a brand | |
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The value share of the product category's universe accounted for by the outlets selling at least one model of a particular brand in that reporting period |
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What
is a Panel?
How
is the data collected?
Analysis
examples
If you'd like more information about GfK's Retail/Channel Tracking data, please contact us on +61 (0)2 9900 2888. Alternatively, click here to talk with a specific member of the GfK team.
