Retail/Channel Tracking Methodology
GfK Australia collects product sales data from third party outlets, including major retailers, independent retailers and, in some markets, specialist resellers. In each market, these are collectively known as a Panel. This provides you with an independent and accurate view of the industry.
How is the data collected?
Key
measurements
Analysis
examples
If you'd like more information about GfK's Retail/Channel Tracking data, please contact us on +61 (0)2 9900 2888. Alternatively, click here to talk with a specific member of the GfK team.
