Expansion to GfK Australia’s IT Tracking Service

January 2006

 GfK Australia is pleased to announce the expansion of its IT Tracking Service with the launch of three new product categories in 2006. These are:

• Data Projectors – including DLP and LGD projectors, for consumer and business markets. Initially, this weekly and monthly service will be based on GfK’s panel of Organised Retail Chains only, with a view to expanding the coverage to the wider IT channel and specialist audio/visual channel during 2006. This service will be available from January 2006.
  
• Networking Hardware – including routers, broadband modems, switches, hubs, access points and multimedia gateways. This will be a weekly and monthly tracking service, based on GfK’s panel of Organised Retail Chains. This service will be available from March 2006.
  
• Storage Devices – including internal and external hard disk drives, and CD-, DVD-, WORM- & MO-drives. This will be a weekly and monthly tracking service, based on GfK’s panel of Organised Retail Chains and Independent Retailers. This service will be available in the second half of 2006

 Expanded geographical coverage in 2006

 GfK will also be expanding geographical coverage of its IT Tracking Service to include New Zealand. The following product categories will be measured:

• Desktop PCs
• Notebooks
• Printers
• Multifunction Devices
• Monitors

The New Zealand service will be a weekly and monthly measurement through GfK’s panel of Organised Retail Chains. This service will be available from March 2006.

Contact: Chris Herbert, Business Group Director, IT Research,
+61 (0)2 9900 2877 (direct)