Retailers

GfK has continued to work very closely with our group in developing a reporting service second to none. The information is always supplied in a timely manner, which is necessary to ensure we have visibility of our ever-changing markets.

Gavin Carter, National Merchandise Manager, BSL Group

GfK have given us new insights into industry trends and how Retravision has performed relative to the overall market. GfK has been invaluable to us by readily responding to some specific reporting requests associated with our catalogue and other advertising activity.

Keith Perkin, Managing Director, Retravision

During the 12 years of partnership, GfK have supplied us with valuable market trends covering branding, category segmentation & pricing and this information has proven vital in our strategic decisions and negotiations with suppliers and manufacturers. Our business relies on access to this market intelligence and without it we would be basing decisions on rumour and hearsay. The partnership is a valuable and important one as we move our business forward.

Ross Morgan, National Marketing Manager - Electrical, Harvey Norman

The reporting, analysis and service provided by GfK are excellent tools to have available in our retail business - without it we are working blind. GfK reports provide us with the knowledge to make the right choices in our business. GfK reports are so important to our business that we would be lost without them.
Chris Gerdes, Clive Peeters Retail Group

The flexibility in being able to manipulate reports, and the assistance provided by GfK for one-off and ad-hoc information is of great value to us. Without this information, we would be observing the market with a one-dimensional view.
Craig Mackie, General Manager, NARTA

The Bing Lee / GfK Marketing relationship has been on-going for the last 10 years. Bing Lee find the GfK service a valuable tool for understanding and adapting to the rapidly changing market conditions, which our industry is faced with.
Phil Moujeas, General Manager, Bing Lee

The reporting, analysis and service provided by GfK has been of considerable benefit to our organization for monitoring trends in the Electrical industry. As more & more retailers input their data to GfK, the information & reports become even more meaningful.
Mick Ceravolo, Merchandise Manager, Radio Rentals

The GfK service has been critical to our success, with every Buyer using the GfK data during the year and especially for end-of-season analysis.
Neil Merola, Business Manager Electrical, Myer & Megamart

If you'd like more information about GfK Australia, please contact us on +61 (0)2 9900 2888. Alternatively, click here to talk with a specific member of our team.