Consumer
Electronics
GfK's Retail and Reseller panels supply highly accurate information on what's sold to consumers and businesses. Speculation and opinions are replaced by measured facts about sales, pricing and distribution of individual items. GfK provides you with market developments and trends, including:
Size
of the market, by value and volume
Market
structures according to sales channel
Market
structures according to product characteristics
Market
share by brand and model
Market
structure by price and price category
Coverage
The product categories covered include:
Camcorders
CD
Players
Colour
Televisions - Plasma, LCD, Conventional
Digital
Decoders / Set-top Boxes
Discmans
/ Headphone CDs
DVD
Players
Mini
Disc Players
MP3
Players
Portable
Mini Discs
Radio
Cassette Players
Radio
Cassette CD Players
Receivers
Sound
Systems
Video
Cassette Recorders
Walkmans
/ Headphone Stereo
Car
Audio (2006)
Deliverables
GfK provides you with easy-to-use analysis. Our deliverables include:
|
Online/electronic delivery system allowing you to interrogate and manipulate the data you need | |
|
Printable reports for referencing in-depth market data | |
|
Summary and 'early data' reports for quick identification of top line market trends | |
|
Live in-house presentations to you and your colleagues by GfK's principal analysts who'll provide you with a professional and insightful interpretation of the key market trends | |
|
Ad-hoc market analysis in response to your specific requirements | |
More Information
Manufacturers & Distributors: If you'd like more information about GfK's Consumer Electronics data, please contact Neville Ray, Senior Account Director, on +61 (0)2 9900 2871.
Retailers: If you'd like more information about the benefits of becoming part of GfK's Retail Panel for Consumer Electronics, please contact Neil Papenhuyzen, Account Director - Retail, on +61 (0)2 9900 2854.
