Our Services
GfK Australia tracks the unit sales, market share and street pricing of products sold through retail and specialist independent dealer channels. The products tracked are currently those within the consumer electronics, entertainment media, information technology, major & small domestic appliances, photographic & imaging, telecommunications and toys industry sectors.
Whether you're a manufacturer, vendor, distributor, retailer, independent outlet or specialist dealer, this valuable market intelligence allows you to accurately monitor your company and your products' performance against the rest of the market.
Our data is collected on an ongoing basis - in some markets weekly - so the latest market information is always at your fingertips. Powerful, flexible and up-to-date, our Retail/Channel Tracking data helps you to make effective product marketing decisions.
GfK Research Methodology
What is a Retail
Panel
How
is the data collected?
Key
measurements
Analysis
examples
If you'd like more information about GfK's Retail/Channel Tracking data, please contact us on +61 (0)2 9900 2888. Alternatively, click here to talk with a specific member of the GfK team.
