Key Information

GfK's Retail panels supply highly accurate information on what's sold to consumers and businesses. Speculation and opinions are replaced by measured facts about sales, pricing and distribution of individual items. GfK provides you with market developments and trends, including:

Size of the market, by value and volume
Market structures according to sales channel
Market structures according to product characteristics
Market share by brand and model
Market structure by price and price category

Coverage

The product categories covered in the panel include:

	Personal Care (Hair Dryers, Hair Stylers, Hair Clippers, Shavers, Dental Care, Well-Being, Personal Scales)
	Small Household Appliances (Bathroom Heater Lights, Electric Blankets, Exhaust Fans, Irons, Vacuum Cleaners)
	Kitchen Appliances (Breadmakers, Choppers, Coffee Grinders, Coffee Makers, Deep Fryers, Electric Knives, Food Steamers, Food Preparation Grills, Juicers, Kettles, Kitchen Aids, Mini Ovens, Novelty Appliances, Rice Cookers, Sandwich Makers, Toasters)

Deliverables

GfK provides you with easy-to-use analysis. Our deliverables include:

	Online/electronic delivery system allowing you to interrogate and manipulate the data you need
	Printable reports for referencing in-depth market data
	Summary and 'early data' reports for quick identification of top line market trends
	Live in-house presentations to you and your colleagues by GfK's principal analysts who'll provide you with a professional and insightful interpretation of the key market trends
	Ad-hoc market analysis in response to your specific requirements

More Information

If you'd like more information about GfK's Small Domestic Appliances data, please contact, please contact Smaragda Bris on +61 (0)2 9900 2814.

Retailers: If you'd like more information about the benefits of becoming part of GfK's Retail Panel for SDA, please contact Eshani DeSilva, Senior Account Director - Retail, on +61 (0)2 9900 2818.