GfK's Data Analysis Tools

At GfK we provide you with two online data analysis tools, Cognos and i3, allowing you to track, analyse and interrogate our very latest retail and dealer sales information. Depending on your subscription level, you’ll see data covering the industries that you have access to. Simply click on the tools you normally use to take you to our latest data.

Cognos Users - click here

The product categories covered by Cognos are Components, Consumer electronics, Entertainment, Home office, Major domestic appliances, Photo, Small domestic appliances, Small portable audio, Telecommunications.

Subscribers - click here
VIP Panel Members - click here

The product categories covered by i3 are Interactive Entertainment, Toys, Leisure Software, Business Software, Input Devices, IT Hardware.

This tool was previously provided on the Inform web site.